Brides often ask us where their groom can find high quality yet affordable menswear for their wedding. We love telling them about The Bespoke Edge, a custom menswear company in Colorado that believes in the same things as Little White Dress – second-to-none service, quality, and a personalized touch for all their clients. After all, men shouldn’t have to leave all the fun to the ladies – your fiancé should have a great experience planning and purchasing his wedding attire, too! We chatted with owner Ron Wagner about The Bespoke Edge, what grooms should know, and about all those stylish Colorado men out there – and we’re excited to share the conversation. Enjoy!
Ron Wagner, owner of The Bespoke Edge
How does The Bespoke Edge work? Tell us a little bit about the business, how it got started, and how it got to where it is today.
In a nutshell, we are a custom men’s clothing business that operates by appointment at a customer’s home or office. And we’re a small, family-run business – it’s myself and my two sons that make it all work. I was in men’s retail for 30 years at a traditional shop in Fort Collins, but when the recession of 2008 hit, the store I was with became an unfortunate victim of the economic downturn. Fast forward a couple years and my sons encouraged me to go out on my own with what would become The Bespoke Edge. The concept of custom just made a lot of sense to me because I was beginning to realize that men are shopping differently for their clothes. They want more control over what they wear and they don’t want to have to go to a big store with an aggressive salesman that may tell them they look good in anything.
What we’ve found over the past six months or so is that men really do like the idea of buying custom clothes. They are always surprised to learn that yes, they can design their clothes! It’s always fun to see a guy who is used to off-the-rack clothing get excited over picking out a unique jacket lining and accent stitching for his wedding suit. Guys don’t really realize that our affordable custom clothing is just that – custom!
In your opinion, why should a groom choose a service like yours over going to a department store or chain store?
Well, a groom can choose to buy a wedding suit wherever he wants. The man always makes the suit, not the other way around. However, a great fitting suit or shirt definitely helps!
Our process is very different from what a guy will encounter in a department store. My customers can choose from hundreds of suit and shirt fabrics. For instance, I have 44 fabrics of just white shirts to choose from. Also, BE allows a guy to select from working button holes, accent stitching, train ticket pockets, colorful linings, the list goes on and on. But one of the most thoughtful things a man can do with his wedding suit is to use accent buttons or stitching to match the color of his brides flowers or the wedding colors in general. It’s just a really cool detail that neatly reflects all the thought and planning his bride put into the wedding. This sort of service is difficult to find at the mall.
But what really makes my service unique and is the very reason I choose to stay in this industry for 37 years now, is that I enjoy helping men look their best. We find that a lot of guys want to dress better and show some style, but don’t really know where to begin. So I consider myself a mentor to help men understand things like when they should wear a single button suit or how their shirt should really fit them – the subtleties of men’s style. We want to be a source of education for men’s style – that’s why we started the BE blog. When someone shops with BE, they aren’t just buying a custom suit or shirt, but they are going to learn something.
What is the process when a groom comes to The Bespoke Edge for his wedding attire? How far in advance of the wedding should he start and what should he come prepared with?
The first step is to make an appointment via our website or to call me directly at 970-231-4588. I’m more than happy to chat and learn about the type of wedding the groom and bride have in mind. To be on the safe side, a wedding suit should be ordered around 8 weeks (or more) prior to your date. I like for the suit to arrive a couple weeks early such that if in the rare case small alterations need to be made, I have time to get those completed.
Once an appointment is made, I will visit you at your home or office and I’ll have with me all the fabrics, shirt collars and jackets linings that you may want to choose from. You and your bride will be able to feel the fabric, hold it up in the light, compare it to your bridesmaids’ dresses – anything you like. This way you know exactly what you’re getting. Plus, it’s a fun experience for a groom to share with his bride.
Once the fabrics are chosen it is time to get measured! I take up to 20 measurements for every suit to ensure you get the fit you want. In some cases I’ll even take a look at your best fitting pair of pants or jacket to ensure that we get the best possible fit. Finally, when the suit is finished in about 6 weeks, I’ll personally deliver it and ensure the fit is just as you expected.
Do you find that men are becoming more interested in fashion and more knowledgeable about quality and options?
Absolutely, I do. There is a bit of a revival in menswear right now and it’s beginning to gain momentum in Denver. Most importantly, guys are realizing that having a great fit doesn’t need to cost an arm and a leg like in times past. Much of my clothing is made in the USA and priced comparable to what a guy will find in a higher-end department store.
I think Denver men are starting to learn that having a great fitting suit or shirt is not only the mark of a gentleman, but a way to show off their physique, eliminate bagginess in their clothes and reflect their personal style – to promote the brand that is oneself.
What are some of the top menswear trends you’re seeing this year?
So, menswear changes at a snail’s pace when compared to women’s fashion. And so many of the trends of the past couple years are holding steady. A slim fit in a man’s suit is now mainstream. Pant pleats are out, as are wide lapels and wide ties. I think it’s a great look. It creates a very refined appearance, a sort of no-nonsense approach to menswear. It helps us guys to appear taller and more organized. But with suits, it’s all a game of geometry: The width of your tie should match the width of your jacket lapel. So you can’t be wearing the tie you wore in high school if you want to wear a slimmer suit.
And in Colorado I’m seeing a more fun, lifestyle based approach to how men are dressing. I think it’s because of our outdoor roots and mountain lifestyle. For instance, a great look I see is men wearing refined plaid fabrics with some color. This isn’t your grandpa’s plaid, but rather an updated look on an old classic. When paired with a great fitting pair of pants, this look can carry one through the workday and on to happy hour seamlessly. I think it’s another example of how men are seeing the fun in fashion and learning to play a little bit with their personal style.
Thanks to Ron, Ryan, and Brett Wagner for sharing your business with Little White Dress brides!
Just back from viewing the new collections in London and New York, the team at Little White Dress Bridal Shop in Denver is excited to share all the latest trends straight from the runways and showrooms of the world’s top bridal designers! Selections from these stunning collections will be available at Little White Dress starting this fall, just in time for brides getting married in spring and summer of 2015. In the meantime, enjoy our top picks for Little White Dress brides from this season’s collections!
Left to right: Reem Acra, RIVINI, So Sassi by Sassi Holford
In London and New York we saw several iterations of lace shown with a nude-colored underlay. We love this look – a bit edgy, a bit classic, and it makes that gorgeous lace pop! Accentuated with luxe details like beading, subtle cut-outs, and flattering silhouettes, this traditional fabric is anything but boring as we saw it this season. We were smitten by the nude lace gowns shown by Reem Acra, RIVINI, and So Sassi by Sassi Holford.
Reem Acra, RIVINI, and Jenny Packham
Maria Elena Headpieces
A new take on nature-inspired themes, the leaf motif was all over the runways for Spring 2015, including on gowns by Reem Acra, RIVINI, and Jenny Packham. In metallic silvers and golds, these leaves put the glamour in the typically feminine floral patterns we’ve seen in bridal fashion for many years. The leaf motif is a brilliant way to bring the beauty of nature into what you wear on your wedding day. If this trend is a little too much for your own wedding dress, we love the idea of bringing the leaf trend to your accessories. Delicate leaf patterns were displayed on accessories by Maria Elena Headpieces and Paris by Debra Moreland.
Light as Air
Dreaming of a comfortable wedding dress that doesn’t forgo style? We were excited to see light, flowy, make-you-want-to-twirl gowns from Jenny Packham, Reem Acra, and Charlie Brear. In luscious silk crepes, chiffons, and tulles, these light as air dresses are just as flattering as they are luxurious. And an added bonus – with minimal embellishments, they’re available at very sensible prices.
Liancarlo, RIVINI, Liancarlo
If you look closely, you’ll see that these laces are layered under chiffon, beading, or another style of lace. The layered lace we saw from several designers, including Liancarlo and RIVINI, adds beautiful dimension and intricacy to wedding gowns for that added touch of uniqueness. Perfect for brides who are understated and classic yet wouldn’t dream of having the same thing as everyone else.
Charlie Brear, Sassi Holford, Jenny Packham
From subtle to show-stopping, all-over sequins were on wedding dresses this season by designers Charlie Brear, Sassi Holford, and Jenny Packham. Different from the large-motif beading and embellishments that are still also popular, these shimmering sparkles add a whole lot of glamour and illuminate a glowing bride.
Linear and Lattice Design
Jenny Packham, Naeem Khan, RIVINI
We noticed several versions of linear and lattice design, whether in intricate detail or on larger patterns that work like contouring for the body. (We’ve all heard that stripes are slimming, right?) The best versions we saw, by Jenny Packham, Naeem Khan, and RIVINI, show impeccable craftsmanship with beading, embroidery, and even leather ribbons.
Illusion and Low Back Details
It’s no surprise that the illusion and low back trends continue to be popular in the bridal fashion world. In fact, nearly every designer is showing a selection of gowns with either one or both of these details. And brides continue to love it! This season some of the prettiest and most unique versions we saw of these trends were by Liancarlo, RIVINI, and Reem Acra.
Fashion for All Figures
We must admit, our favorite trend this season was Jenny Packham‘s genius decision to present her new collection on women in a variety shapes and sizes. We hope that more designers will do the same in the future. We always pick our gowns with our many types of brides in mind, and we’ve always known that Jenny Packham gowns look fabulous on women with curves. Now the whole world knows it too! Her beautiful, curvy models were truly the talk of Bridal Fashion Week.
Which trends do you love and which would you leave behind? Let us know your thoughts in the comments!
Little White Dress Bridal Shop is pleased to introduce a guest blogger! Morgan is her sister’s Maid of Honor and she has some great advice about a part of wedding planning that can be one of the most fun, but also potentially very difficult for brides: dress shopping. Morgan’s words ring true not just for other Maids of Honor, but for anyone who is close to a bride-to-be. Enjoy!
Image by Frances Photography
I can’t even begin to describe how elated I was when my sister asked me to be her maid of honor. The part of the process that I looked forward to most? Dress shopping. I couldn’t wait to watch her look more and more beautiful with each one she tried on. A friend of ours is from Colorado and directed us to Little White Dress, where we spent hours going through the blog and shop, drooling over the beautiful ideas we were getting for what my sister actually liked. Now that we’ve been going through this process, I wanted to reach out to the LWD community with some of my personal advice, from one maid of honor to another (or to anyone!)
Shopping for the perfect wedding dress often comes with great expectations. More often than not, the bride has envisioned her perfect dress from as far back as childhood, and acquiring it is simply a matter of scouring the market, knowing where to look, and knowing what fits. Of course, budget and the kind of wedding being planned are both important things to consider. Here I’d like to discuss how to best emotionally support the bride while dress shopping.
Image by RebeccaMarie Photography
Make the Best Use of the Internet and Brick and Mortar Shops Combined
It certainly helps to go about the process of dress shopping and fitting knowing what to expect to find on the market. Sit down with the bride, peruse the internet together and come up with a list of the design, fabric and fit elements that are important to her. (As an aside, as part of your wedding gift you could also consider helping the bride choose accessories that will complement her dress and serve as a nice treat. I did this for my sister and she loved the useful gift idea). Make a list of the shops she wishes to go to for fittings and save web links to the styles she loves. This will give you both an idea of where to start. You may even want to call ahead of time to the shops to find out if they stock the styles you are interested in.
How Many People are Best to Bring to Dress Shopping Appointments?
Obviously, this is solely up to the bride and her wishes. The quality of the relationship of each interested family member should be taken into consideration to avoid excess drama. Often times, both the mother of the bride and the mother of the groom and other female members of the family will want to be present. That can be a lot of pressure, at worst. Most brides would prefer her mother and you, her best friend, sister and maid of honor along for the ride. The bride might appreciate the company of a bridesmaid or two as well. However, remember that everyone will want to express their opinion for every option and that can be a lot at once.
Image by Merrick Chase Weddings
How Much Input Should You Give the Bride as She Tries on Dresses?
Once again, this depends on the personality of bride. Ask her directly how much input she would like from you. Some people know when they’ve found the right match with no outside input while others really want to hear what others are thinking down to every last detail. How knowledgeable are you personally on the details around fit and function? There is no one size fits all answer to this question. Let the bride know that she has permission to tell you directly if she feels you’re being “too helpful.” Offering too many outside opinions can really cloud a person’s ability to consider what their true feelings about something are in the moment.
What Do You Do If You Dislike a Dress She Loves?
This is a great opportunity to communicate honestly, albeit gently and kindly. Chances are, if she truly loves it, she won’t care if you dislike it and hopefully you won’t care if you dislike whatever she wants to have on her special day. That being said, go ahead and express your opinion, back it up with a good reason and let it go as water under the bridge.
Image by Merrick Chase Weddings
What to Do if the Bride Gets Frustrated Looking For Dresses?
It is perfectly normal to finish several days of intensive shopping and fittings and come up empty handed. Simply remember to be a friend in a situation like this, divert your attention on a different part of the wedding planning process as a break, and remind her that she will find the one!
Thanks, Morgan, for sharing these great tips! Best wishes to you and your sister, the bride-to-be! Morgan is reachable at firstname.lastname@example.org.
If you’re a bride wanting to make a grand entrance on her wedding day, Little White Dress Bridal Shop has some designers for you to consider. These statement gowns send your guests the message that you are a bride to be watched!
The queen of statement wedding dresses is St. Pucchi. These designer gowns are luxurious, lavish and timeless. St. Pucchi gowns are often infused with colored jewels, hand embroidery, delicate beading and sparkling crystals. Some of the more opulent gowns from St. Pucchi come from her Couture collection. These dramatic dresses are often adorned with Swarovski crystals and lavished in lace and silk.
St. Pucchi Couture. Pure silk dupioni dress with sweetheart neckline and low corset tied back. Embroidered and crystal-beaded bodice. Skirt encrusted with hand-embroidered leaf appliques.
Another wedding dress designer that makes statement wedding dresses is LianCarlo. These Latin-inspired gowns often include luxurious fabrics, sumptuous textures and exquisite detail.
LianCarlo. Charmeuse drop torso sweetheart gown with organza, charmeuse and tulle skirt ruffles in silk white
Remember, if you’re looking to make a statement on your wedding day and want a bold and lavish gown, you won’t want to miss the opportunity to try on dresses from St. Pucchi and LianCarlo. Please contact us at any time to make your appointment – 303-814-8972.
There is nothing old-fashioned about wearing a vintage-inspired wedding gown. In fact, what’s old is new again when it comes to today’s bridal trends. Colorado brides who want to capture the feel and excitement of past decades will delight in several designers that have truly captured the vintage spirit and feel in their wedding gown works of art.
When shopping for your vintage-inspired gown, look for lace, pops of color, pearls and feminine necklines – each of these qualities adds dimension and interest to the gown. Look for ivory, pink, green or champagne color schemes too. Floral accents are also popular for brides channeling old-world styles from the 1920’s, 30’s and beyond.