Get to Know British Bridal Designer Sassi Holford!


Sassi Holford

Experience the new collection of Britain's most respected bridal designer!

Little White Dress is lucky to be one of the few bridal salons in the United States chosen to carry the beautiful Sassi Holford collection. Sassi (her real name!) has been designing bridal gowns for decades, and is one of Britain's most respected designers. Her gowns have been chosen for royal weddings, as well as by some of the most discerning, stylish brides in the UK and Europe. Her new collection arrives at LWD for a trunk show, March 30th-April 8th!

Made in the UK using the most luxurious fabrics and laces, Sassi's gowns are known for their impeccable fit and timeless details. (For example: Sassi never uses zippers! Her gowns only use satin-covered button closures. How amazing is that?!) The new collection has versatile looks for every style, but Sassi Holford brides have one thing in common: they appreciate quality and a timeless look.

Sassi was kind enough to answer some of our questions ahead of our trunk show. Find out more about the designer and her new collection below!

LWD: How did you get into bridal design?

Sassi: I offered to design a friend’s wedding dress 37 years ago and had no idea that it would be such a defining moment in my life.  Just 17 years old, with no formal training - the dress was such a success!  I started to get requests from other friends and brides to be, eager for me to design their gowns as well.

I have enjoyed numerous internationally acclaimed collections, opened a new flagship London store and a Royal Wedding under my belt! I can’t believe how fast time has gone, I’ve loved it all and can’t wait to see what’s next!

LWD: What sets you apart from other bridal gown designers?

Sassi: The Sassi Holford ethos is to create an apparent effortless style, empowering confidence and making the bride feel their most beautiful. I tend to go with the ‘less-is-more’ philosophy letting the lines of the dress fit and flatter. The bride should feel and look the best version of herself.

LWD: What is the inspiration for the latest collection?

Sassi: Nothing is more inspiring than the person who will be wearing it and their story. The 2018 collection offers a true diversity of designs and styles to suit each Sassi bride. There are three themes within the collection: city, country and classic -this allows a reflection of destination and selection of silhouettes from dramatic ballgown, fishtail dresses with beautiful trains to simple elegant A-line gowns.

LWD: Do you have a favorite gown from this collection? If so, why is it your favorite?

Sassi: Cordelia – it is such a classic style of gown and one that takes people’s breath away.


LWD: What’s trending in bridal for 2018?

Sassi: Dresses needs to be fit for a wedding but also feel like a dress that can take you to the party of a lifetime!

LWD: What’s a bridal trend you’re seeing less of this season?

Sassi: Lace seems to be taking a back seat this season. Its exciting to see new textural fabrics and simple plain silks that focus on the shape and figure.

LWD: What kind of bride is a Sassi Holford bride?

Sassi: She has inner confidence and a self-assured, understated style. With such a choice of destination nowadays gowns need to reflect them all, from beach wedding, city warehouse party, bohemian tee pee to the traditional church ceremony or stately house affair. 

LWD: What advice do you give brides shopping for their wedding gown?

Sassi: It’s so easy to be overwhelmed by all the images you find online. Stay true to yourself and your own style – Be the best of yourself but still be you.

Remember the most important thing about any dress is how the person feels wearing it. Trust your instincts…. and of course, your chosen designer!