{Bridal Fashion Week} Day 4: Picking Our Gowns and Celebrating!

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We had another day at Bridal Market jam packed with gorgeous dresses, back-to-back appointments throughout the city, and the best parties of Bridal Fashion Week!

We started bright and early: LWD owner Cate was asked by The Knot to be on the panel of bridal shop experts from around the country for a breakfast panel discussion, and she gladly accepted! Cate enjoyed sharing her knowledge, experience, and tips with newer bridal shops about how to be successful.


For much of the day we jetted around to our designers' showrooms so we could pick which of their new gowns to have in store at Little White Dress. These decisions can be so, so tough when we love so many of the gowns and can only have a few. But we studied every dress in detail, thinking about what our brides want and about what we already have or don't have in the shop, and we ended up making the absolute best decisions. We are thrilled to introduce our new gowns to Colorado brides.

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After all our appointments were over, we had a quick costume change to get in our gala wear for the evening's big celebrations. Our first stop: the Martha Stewart Weddings party!

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All around the enormous room at Martha's headquarters in the Chelsea neighborhood were food and drink stations, photo booths, a braid bar, manicure station, a live band, and more. Martha sure knows how to throw a party! We had a great time enjoying the entertainment and running into Claire Pettibone and her husband Guy, the Anne Barge team, the Jenny Packham team, the Love Veils girls, and so many more!

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The last stop of the night: The Knot Gala! Held at the famous New York Public Library, The Knot Gala is always the biggest, loudest party of Bridal Fashion Week.


By the time we got there, the dance floor was packed, the celebrities were roaming (we said hi to Randy Fenoli!), and the champagne was flowing. Truly the place to see and be seen!


The Knot Gala usually marks the end of Bridal Week for us, but this year we're staying an extra day because we just couldn't fit all our appointments in four days! Stay tuned for more, including our official announcements about the new designers that will be at Little White Dress!