Your Insider Introduction to Bridal Market

Never heard of Bridal Market? No problem! Do you want to learn more about how the bridal fashion industry works or about how we choose which designers and gowns to carry at Little White Dress Bridal Shop? You're in luck - before we head to New York next week, we're here to let you in on one of the most fun parts of the bridal industry!

The Basics about Bridal Market


  • Bridal Market (also known as Bridal Fashion Week because it is the bridal world's equivalent of Fashion Week) occurs in New York twice a year, in April and October. Bridal designers from around the country and around the world present their new collections, and authorized retailers like Little White Dress choose which designs they will carry in their stores.

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  • Each year a team from Little White Dress attends Bridal Market in New York. We see the new collections of the designers we currently carry and of those we are considering carrying, and make decisions about what to have in our Denver shop. While we are in New York, we have a busy schedule attending designer runway shows, and meeting one-on-one with designers and their teams (and - lucky us! - we get to attend some amazing parties during the week).

We love meeting individually with designers so they can tell us about their new collections and so we can see the details of each gown up close.

  • Throughout Bridal Market (and throughout the whole year!), we always make decisions based on what will make our brides happy. When deciding which designers and gowns to carry in our shop, we consider feedback we've heard from our brides, which looks we know our stylish brides will love, and what works well for a variety of styles, budgets, and sizes. We also prioritize finding bridal designers never before available in Colorado; this includes a mix of up-and-coming talent, international designers, and big names in the bridal world. We believe that Colorado brides should have convenient access to the highest quality and most beautiful bridal gowns and accessories created by designers with integrity and values.

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Join in on the fun with Little White Dress Bridal Shop during New York Bridal Market! Be sure to follow us on Facebook, Twitter, and Instagram starting October 11th for your inside access to the latest in bridal fashion!